One of the exciting things about working as a digital marketer is that I represent clients from around the world, particularly those who are trying to expand their reach in the states. Africa is in the midst of an urban and industrial boom and I am here to help African companies grow their global digital presence.
Urban Areas Are Growing Fast
Just like everywhere in the world modern technology and communication mediums are inspiring innovation and entrepreneurship throughout all 54 countries in Africa. This has urban areas growing at a rapid pace as people move to improve their professional connections and seek out better employment opportunities. Currently, there are over 400 billion-dollar corporations in Africa and countless visionaries, solopreneurs and first-time entrepreneurs. This rapid growth has many African countries focused on improving infrastructure to support the shifting urban growth.
An Industrial Revolution
One of the fastest-growing areas of business in Africa is the industrial sector. Countries such as Ghana, Nigeria, Uganda, Tunisia, and South Africa have automotive plants, processed food plants, and technology factories. The primary focus is on supplying Africans, keeping up with the growing demand for food, beverages, chemicals, and household supplies. Currently, most of these products are imported, and the supply chain and logistics bottlenecks can’t keep up with the growing demand. With manufacturing expected to double by 2025, factories are seeking out global brands looking to manufacture their products abroad. With global trade tense this could a powerful economic opportunity.
Digital Innovation
Africa has been behind the curve when it comes to utilizing the internet to expand reach both locally and globally, but businesses are finally catching on. The entertainment industry is having the most success in establishing digital branding which is demonstrated in the thriving Afrobeat music sector. With all industries booming, seeking out a digital marketing team in international regions is on the rise as the way consumers utilize technology can vary greatly from one country to the next. In addition, having a marketer who can speak directly to the culture and trends of each region is essential.
Looking For A Marketing Expert To Expand Your Reach In The United States?
While many countries in Africa speak English as a primary or secondary language, marketing to North America’s English-speaking consumers takes more than language skills. LN & Company specializes in targeting consumers both demographic and culture. Once primary demographics are established, we utilize advanced technology to hyper-segment our campaigns for rapid and optimal ROI. Reach out today to discuss how we can help take your African brand or business global with creative digital and social media strategies.
