Author: Layla Nielsen

Founder

Marketing Like a Woman in 2025 (And No, Pink Packaging Won’t Cut It)

Newsflash to brands everywhere: slap a generic “for her” label on a product and you might as well hand it a one-way ticket to irrelevance. Women in 2025 are not here for your tired, one-size-fits-all marketing gimmicks. Today’s female consumers are smarter, more tech-forward, and value-driven like never before. If you’re not ready to meet […]

Level-Up Your LinkedIn Game: Why and How to Optimize Your Profile for Career Growth.

Picture this: you’re heading to an important networking event, but you’ve done absolutely nothing to prepare. Your hair’s a mess, there’s a mustard stain on your shirt, and—oops—you forgot your business cards. That’s kinda what it’s like to have a lackluster LinkedIn profile in 2023. The platform has evolved dramatically, and if you’re not keeping […]

From Cupid to Conversion: Crafting Customer Love Stories This Valentine’s Day

Ah, Valentine’s Day—a time for love, connection, and sharing heartfelt moments. But for marketers, it’s also the perfect opportunity to create meaningful interactions and build lasting relationships with customers. Today’s consumers crave more than just promotions or discounts; they want personalized experiences, authentic storytelling, and to feel like they’re part of a larger community. That’s […]

Discover the Magic of Learning at NorthBay: A Personal Journey with Layla Nielsen

Hello, wonderful readers! I recently had the privilege of visiting NorthBay, a cherished partner of LN & Co., and it was an experience that left me deeply inspired and excited about the future of outdoor education in America. The visit opened my eyes to the incredible impact and potential this approach has in shaping young […]

Haunted by Trends: Spooky Predictions for the Future of Marketing

As the chill of Halloween creeps in and shadows lengthen, it’s time to peer into the crystal ball and uncover the eerie marketing trends that loom on the horizon. Just like a haunted house full of unexpected surprises, the digital marketing landscape is constantly changing, bringing both opportunity and trepidation. Here are some spooky predictions […]

Clients Shine At CBC

Beauty Business Blueprint Panel at the CBCF Conference The ‘Beauty Business Blueprint’ panel, curated by LN & Co., was a vibrant celebration of multicultural beauty and female empowerment. Moderated by Shawna Watley, Senior Policy Advisor at Holland & Knight, the panel featured leading voices: Dr. Rosalind Gregory-Bass and Dr. Leyte L. Winfield, PH.D., Malaika Jones, Founder and CEO of Brown […]

Unraveling the Marketing Genius Behind Jada Pinkett Smith’s “Worthy”

Jada Pinkett Smith, an icon of strength and resilience, recently launched her memoir, “Worthy.” The book is a testament to her journey, revealing personal demons and triumphs. It has been making waves in the literary world, not just for its content but also for the ingenious marketing strategies deployed by her team. A Memoir Worth […]

The Spooky Side of Social Media: Scary Mistakes Brands Make and How to Treat Them Right

Boo! Halloween season is a time for ghost stories, pumpkin carving, and frighteningly bad social media marketing strategies. That’s right, folks. As the veil between worlds thins, we’re not just talking about ghouls and goblins. We’re here to discuss some truly horrifying social media blunders brands have committed, turning their digital presence into an absolute […]

Harnessing the Power of Threads: The New Social Media Network for Brands

In the ever-evolving digital landscape, a new player has emerged on the social media scene – Threads. Built by the Instagram team, Threads is a text-based app designed to rival Twitter, offering a unique platform that combines the intimacy of personal conversations with the broad reach of public discussions. As a brand, you might wonder […]

Making The Most Of Your LinkedIn Profile

As a senior executive, you may have heard of LinkedIn. Do you know how to make the most of it? LinkedIn is a powerful tool that can help you build your brand, connect with industry peers, and access new opportunities. Here’s how to create a winning LinkedIn profile. Understand How LinkedIn Works Before we dive […]

Leveraging LinkedIn Groups for Senior Executives: Building a Powerful Network

LinkedIn has become an indispensable tool for professionals, boasting over 774 million members across the globe. With its vast user base, LinkedIn offers a unique platform for executives to connect, share ideas, and learn from professionals worldwide. In this article, we will explore the importance of LinkedIn Groups for senior executives and provide practical strategies […]

How to Optimize Your LinkedIn Profile to Get Speaking Engagements

LinkedIn is a powerful platform for professionals seeking to establish their brand, build relationships, and secure speaking engagements. However, creating a standout profile that attracts event planners, talent bookers, and organizers of conferences, workshops, and other corporate events requires strategy and effort. In this article, we’ll explore how to optimize your LinkedIn profile to get […]

Inclusive Marketing: Celebrating Fathers and Boosting Engagement on Father’s Day

Father’s Day is a time to celebrate and honor fathers’ important role in their families’ lives. Brands have an incredible opportunity to engage with dads during this special time by being more inclusive in their marketing efforts, social media content, and brand messaging. This article will explore the spending behaviors of dads in the U.S. […]

Celebrating Juneteenth: How Brands Can Honor the Holiday with Authenticity and Sensitivity

Understanding Juneteenth: A Brief History and Significance Juneteenth, also known as Freedom Day, is an annual celebration on June 19th commemorating enslaved African Americans’ emancipation in the United States. On this day in 1865, Union General Gordon Granger arrived in Galveston, Texas, and announced that all enslaved people were free, marking the end of slavery in […]

Season 02 Episode 01 Dr. Ashley Marshall and Attica Scott

Podcast Dr. Ashley Marshall and Attica Scott Welcome back to Content is Queen Podcast SEASON TWO.  On this episode, we have a special treat for you!  Dr. Ashley Marshall and Attica Scott join us from the Forward Justice Action Network – two incredibly inspiring women who started a powerful movement.  Learn more about their mission, […]

What Your LinkedIn Profile Header Reveals about You and Your Business

When people visit your LinkedIn profile, they make a snap judgment about you and your business. Did you know that the first thing they see is your header? Your header is a critical part of your personal and business brand, and it’s essential to make sure it sends the right message to the right people. […]

4 Ways Brands Can Support Mental Health Awareness Month | LN & Co.

It’s no secret that today’s consumers are thinking more deeply about their mental health. We see this in the rising demand for products and services that focus on improving one’s wellbeing and greater awareness of how our society can work together to support those dealing with mental health issues. As a brand, it is important […]

Why Mother Consumers Are a Powerhouse for Brands

Mother’s Day will come and go, but that doesn’t mean we should stop celebrating the power of motherhood. At LN & Co., we want to honor mothers everywhere and highlight their tremendous influence on the market. The mother consumer is a powerhouse, and brands that recognize this will reap great rewards. In this blog post, […]

How to Celebrate AAPI Month with a Culturally Mindful Marketing Strategy

May is Asian American and Pacific Islander (AAPI) Heritage Month- a time to recognize and celebrate the contributions of the AAPI community to our society. For brands and marketing teams, it is an opportunity to show your support and appreciation by crafting a culturally mindful marketing strategy. However, it’s important to approach this with sensitivity […]

3 Ingredients For Developing A Winning Multicultural Marketing Strategy

If you’re looking to develop a winning multicultural marketing strategy, you’ll need three essential ingredients. Think of it as the trifecta of modern digital marketing: culture, creativity, and data. Culture drives preferences in different markets — understanding it helps marketers create tailored messages that resonate with consumers. Creativity is all about finding clever ways to […]

Marketing Delimmas A Fractional CMO Can Help You Solve

Does your marketing strategy need some help? Hiring a full-time Chief Marketing Officer (CMO) may feel like an overwhelming expense. But don’t worry – there’s another option! Fractional CMOs are becoming increasingly popular among businesses of all sizes and can provide the same level of expertise as a full-time CMO without the permanent commitment. Here […]

How Hiring A Fractional CMO Can Help Your Business

Are you looking for an inexpensive way to scale your business? Do you need the expertise of a Chief Marketing Officer but don’t want to hire one full-time? Consider hiring a fractional CMO. A fractional CMO is typically an experienced marketing executive who offers solutions on either a part-time, project, or retainer basis. They can […]

Celebrating the Female Consumer During Women’s History Month | LN & Co.

Women’s History Month is here, and it’s time to celebrate the power of female consumers! Women may not be visible at the top of every major company but make no mistake – they are making a huge impact. Women are the primary decision-makers in many households, so brands should pay close attention. Not only do […]

Celebrate Black History Month with Social Media | LN & Co.

1. Share inspiring stories from black leaders in your industry. We all need inspiration to keep pushing through tough times, and celebrating the success stories of others is a great way to stay motivated and inspired. You can find inspiring stories from people in your industry and share highlights or quotes from those who have […]

Season 01 Episode 06 Valerie Williams

Podcast Valerie Williams Founder and Managing Partner of Converge Firm, Valerie Williams, provides insight on her consulting firm, which focuses on diversity, equity, and inclusion in the workplace. Valerie further shares her journey to starting her agency. Ending on a high note, Layla and Valerie discuss the importance of trusting yourself as a female content […]

Season 01 Episode 05 Melanie Sanders

Podcast Melanie Sanders Principal Strategist and Founder of Luxe Life PR, Melanie Sanders, tells listeners how she adequately prepares her clients for the next level. Melanie shares how her creative background in the entertainment industry led her to where she is today. Layla and Melanie dig into the importance of not only celebrating the female […]

Season 01 Episode 4 Erica St. Bernard

Podcast Erica St. Bernard Layla shares the power of Erica’s work and how she has been able to incorporate her key messages within her own family. Erica shares her incredible story about what inspired her as an educator to become a Licensed Clinical Marriage and Family Therapist.    Episode Transcript Isisara Bey:My name is Isisara […]

Social Media Algorithms Learn 3 Best Social Media Channels Algorithms

Social Media Algorithms Learn 3 Best Social Media Channels Algorithms

Millions of people and businesses want to excel in social media. The reason is obvious; it’s one of the best digital marketing channels, an owned media channel with enormous opportunities for business growth. But you know what’s interesting? To grow their social media presence, most people check out generic information such as social media management […]

Back to School Shopping – Compact Guide for Parents Marketers

A considerable number of students join the school each year, and around 50 million Americans benefit from Back to School sales. This creates a significant market and potentially makes back-to-school shopping the 2nd biggest retail event after holiday shopping.  Are you one of the parents or students getting ready for the first day of school? […]

Digital Marketing Channels – How To Use Them Effectively

As the name states, digital marketing channels are channels where we execute a digital marketing strategy. There are four main channels in digital marketing: social media, organic search, digital advertising, and affiliations. These channels are crucial. Any business on earth, from SMEs to Fortune500 companies, can use and immediately start to benefit. In most cases, […]

The Secret Sauce Behind a Business Website That Converts

Today, a business website is at the heart of all companies due to the rise of digital marketing. Surprisingly though, most business owners only hope that their website will convert. Let’s face it, website building is somewhat technical, so it’s often outsourced. From the web developers’ perspective, it’s easier to create a template and use […]

Social Media Management – Learn How To Do It Outside the Box

For most businesses, social media management often refers to daily routines such as creating and scheduling social media content or dealing with comments and messages. From a stakeholder point of view, though, these tasks will only bring vanity metrics for the businesses. Most investors are not interested in the follower counts, engagement, or response rates. […]

Digital Advertising 101 – How To Run Ads From Strategy to Practice

No one can argue that digital advertising has long been one of the most effective digital marketing channels. Yet, how is it possible that many of us are struggling to get things right? Business owners and marketers are hungry to get leads initially. Still, things can quickly get messy when there are no results. It […]

Season 01 Episode 03 Isisara Bey

Podcast Isisara Bey​ Isisara and Layla talk about the upcoming March on Washington Film Festival 10th anniversary and how the role of women has changed in front and behind the lens. They draw a connection between film and social injustices, highlighting the impact film has on capturing today’s events. Episode Transcript Isisara Bey:My name is […]

Season 01 Episode 02 Samantha Selolwane

Podcast Samantha Selolwane​ Sam the Hype Beast kicks off by telling the story of where her name came from. The ladies then dive into Sam’s influence on others and what it means to be a content creator. As an educator, Sam shares the significance of education and to never stop learning. Episode Transcript Sam the […]

Season 01 Episode 01 Nana Malone

Podcast Nana Malone Nana shares her journey to becoming an author and her passion for relationships which led her to write about romance. She also discusses the “Brown Nipple Challenge” and the choices she has made to ensure women of the world are accurately captured in her writing. Episode Transcript Nana Malone:My name is Nana […]

Diversity and Inclusion Using Content with Discover Boating

Client Spotlight  Seeking new ways to connect with your audience on social media? When celebrating commemorative moments, staying authentic to your brand and company’s values is important.  Learn a lesson on content strategy from our client, Discover Boating.  When Discover Boating reached out to Layla Nielsen & Co, they sought to diversify their seasonal Content. […]

A Year in Review-2021

We are so grateful to be able to serve our clients during another difficult year. The pandemic has pushed us all to work differently, and our team at LN & Co. have rolled with the punches while delivering success to our clients.

30 Minute Marketing Workouts

Marketing doesn’t have to be this scary monster that feels impossible to tackle. Marketing in doses can unlock a world that can secure your financial freedom, create a fanbase of people who genuinely  care about your success, and give you room to try new  things. And it doesn’t have to be expensive either. Today, we will walk through the small […]

Best Practices For Marketing To Mothers

Solve Mom’s Pain Points You may already have defined the key benefits that your product or service provides to consumers, but now it’s time to dive into the mom-specific benefits. For example, your eco-friendly cleaning product is something all conscious shoppers appreciate. While conscious shopping is on many moms’ radars, you may be able to […]

Digital Creative Marketing Internship

Digital marketing trends small businesses need to follow in 2021 LN & Company is seeking Digital Creative Marketing Interns to produce compelling visual and written content for clients. The responsibilities include, but aren’t limited to:  – Editing video,  – Designing social media post,  – Designing social media video campaigns,  – Creating performance reports,  – Producing […]

Partnering with Influencers

Digital marketing trends small businesses need to follow in 2021 Partnering with influencers is an excellent way to expand your digital reach. Influencer marketing certainly isn’t something new but best practices continue to evolve. Here are some of the strategies to consider for 2020. Fewer Followers Many brands assume that the only successful influencers are […]

Africa Is Open For Global Business

One of the exciting things about working as a digital marketer is that I represent clients from around the world, particularly those who are trying to expand their reach in the states. Africa is in the midst of an urban and industrial boom and I am here to help African companies grow their global digital […]

Best Practices For Marketing To Multicultural Audiences

Digital marketing trends small businesses need to follow in 2021 Technology is reshaping the way we do everything empowering you to create a digital marketing strategy that targets consumers in exciting new ways. This goes beyond the primary and secondary demographics mindset marketers have been using for decades, to hyper-segmenting your key demographics. Here are […]

Best Practices For Social Media Marketing

Digital marketing trends small businesses need to follow in 2021 Digital marketing strategies must include engaging your B2B, B2C, and B2B2C audience with targeted social media marketing. Each social media platform works a bit differently and digital strategies are in constant flux. These best practices will get you heading in the right direction. Know Where […]

Beyonce’s Content Marketing Strategy

Digital marketing trends small businesses need to follow in 2021 Beyonce is at it again. This time the lucky partner is Netflix, how did HBO drop the ball on that one? “Homecoming: A Film by Beyonce” will premiere on April 17th and fans have lost it. I watched her Coachella performance online and she gave me […]