Season 01 Episode 4 Erica St. Bernard
Podcast Erica St. Bernard Layla shares the power of Erica’s work and how she has been able to incorporate her key messages within her own family. Erica shares her incredible story about what inspired her as an educator to become a Licensed Clinical Marriage and Family Therapist. Episode Transcript Isisara Bey:My name is Isisara […]
Social Media Algorithms Learn 3 Best Social Media Channels Algorithms
Millions of people and businesses want to excel in social media. The reason is obvious; it’s one of the best digital marketing channels, an owned media channel with enormous opportunities for business growth. But you know what’s interesting? To grow their social media presence, most people check out generic information such as social media management […]
Back to School Shopping – Compact Guide for Parents Marketers
A considerable number of students join the school each year, and around 50 million Americans benefit from Back to School sales. This creates a significant market and potentially makes back-to-school shopping the 2nd biggest retail event after holiday shopping. Are you one of the parents or students getting ready for the first day of school? […]
Digital Marketing Channels – How To Use Them Effectively
As the name states, digital marketing channels are channels where we execute a digital marketing strategy. There are four main channels in digital marketing: social media, organic search, digital advertising, and affiliations. These channels are crucial. Any business on earth, from SMEs to Fortune500 companies, can use and immediately start to benefit. In most cases, […]
The Secret Sauce Behind a Business Website That Converts
Today, a business website is at the heart of all companies due to the rise of digital marketing. Surprisingly though, most business owners only hope that their website will convert. Let’s face it, website building is somewhat technical, so it’s often outsourced. From the web developers’ perspective, it’s easier to create a template and use […]
Social Media Management – Learn How To Do It Outside the Box
For most businesses, social media management often refers to daily routines such as creating and scheduling social media content or dealing with comments and messages. From a stakeholder point of view, though, these tasks will only bring vanity metrics for the businesses. Most investors are not interested in the follower counts, engagement, or response rates. […]
Digital Advertising 101 – How To Run Ads From Strategy to Practice
No one can argue that digital advertising has long been one of the most effective digital marketing channels. Yet, how is it possible that many of us are struggling to get things right? Business owners and marketers are hungry to get leads initially. Still, things can quickly get messy when there are no results. It […]
Season 01 Episode 03 Isisara Bey
Podcast Isisara Bey Isisara and Layla talk about the upcoming March on Washington Film Festival 10th anniversary and how the role of women has changed in front and behind the lens. They draw a connection between film and social injustices, highlighting the impact film has on capturing today’s events. Episode Transcript Isisara Bey:My name is […]
Season 01 Episode 02 Samantha Selolwane
Podcast Samantha Selolwane Sam the Hype Beast kicks off by telling the story of where her name came from. The ladies then dive into Sam’s influence on others and what it means to be a content creator. As an educator, Sam shares the significance of education and to never stop learning. Episode Transcript Sam the […]
Season 01 Episode 01 Nana Malone
Podcast Nana Malone Nana shares her journey to becoming an author and her passion for relationships which led her to write about romance. She also discusses the “Brown Nipple Challenge” and the choices she has made to ensure women of the world are accurately captured in her writing. Episode Transcript Nana Malone:My name is Nana […]