My clientele roster boasts high-profilers such as the Greene Turtle Franchise Group, NAACP Image Awards, Urban One, Inc., American Express, Chosen Few DJs, Universal Pictures, Atlantic Records and Capitol Records, but who’s counting? I am no stranger to the spotlight or being acquainted with success.
Today, I am credited as one of the original architects of designing and building the digital sales and programming infrastructure of Urban One, Inc., the largest multimedia company targeting urban audiences in the U.S. During my tenure, I spearheaded the development and launch of radio station websites, audio streaming, social media presence, and the advertising and sales operations. In true boss fashion, my contributions grew their digital footprint to 3M unique visitors a month.
Growing up as the daughter of a legendary jazz club owner, I learned the art of marketing and geo-targeting before they were trending buzzwords and hashtags. Little did I know, my adolescent experiences would catapult me into the purpose and destiny that was awaiting my triumphant arrival.
I hold a BA in Communications from Howard University and a Master’s from Georgetown University. I actively create a space that propels others to succeed and make better business decisions.
skyrocketing business revenue with integrated marketing campaigns that walk my clients all the way to the bank. With over 15 years of communicating authentic brand stories and measurable achievement in the hospitality, entertainment, music, nonprofit and commercial industries, I have made my mark as standout executive amongst notable businesses and brands who thrive by the work of my innovative genius.
As Founder of Layla Nielsen & Co., I leverage my education, vibrant personality, and brand positioning expertise to successfully lead my team of passionate creatives. Known for my mantra, “The intersection between culture and technology is content,” I am re-writing the digital and traditional marketing playbook through a unique lens that drives cohesive messages across multiple on and offline platforms, and compels consumers take action.
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