Why Mother Consumers Are a Powerhouse for Brands
Mother’s Day will come and go, but that doesn’t mean we should stop celebrating the power of motherhood. At LN & Co., we want to honor mothers everywhere and highlight their tremendous influence on the market. The mother consumer is a powerhouse, and brands that recognize this will reap great rewards. In this blog post, […]
How to Celebrate AAPI Month with a Culturally Mindful Marketing Strategy
May is Asian American and Pacific Islander (AAPI) Heritage Month- a time to recognize and celebrate the contributions of the AAPI community to our society. For brands and marketing teams, it is an opportunity to show your support and appreciation by crafting a culturally mindful marketing strategy. However, it’s important to approach this with sensitivity […]
Best Practices For Marketing To Mothers
Solve Mom’s Pain Points You may already have defined the key benefits that your product or service provides to consumers, but now it’s time to dive into the mom-specific benefits. For example, your eco-friendly cleaning product is something all conscious shoppers appreciate. While conscious shopping is on many moms’ radars, you may be able to […]
Partnering with Influencers
Digital marketing trends small businesses need to follow in 2021 Partnering with influencers is an excellent way to expand your digital reach. Influencer marketing certainly isn’t something new but best practices continue to evolve. Here are some of the strategies to consider for 2020. Fewer Followers Many brands assume that the only successful influencers are […]