Clients Shine At CBC
Beauty Business Blueprint Panel at the CBCF Conference The ‘Beauty Business Blueprint’ panel, curated by LN & Co., was a vibrant celebration of multicultural beauty and female empowerment. Moderated by Shawna Watley, Senior Policy Advisor at Holland & Knight, the panel featured leading voices: Dr. Rosalind Gregory-Bass and Dr. Leyte L. Winfield, PH.D., Malaika Jones, Founder and CEO of Brown […]
Celebrating Juneteenth: How Brands Can Honor the Holiday with Authenticity and Sensitivity
Understanding Juneteenth: A Brief History and Significance Juneteenth, also known as Freedom Day, is an annual celebration on June 19th commemorating enslaved African Americans’ emancipation in the United States. On this day in 1865, Union General Gordon Granger arrived in Galveston, Texas, and announced that all enslaved people were free, marking the end of slavery in […]
3 Ingredients For Developing A Winning Multicultural Marketing Strategy
If you’re looking to develop a winning multicultural marketing strategy, you’ll need three essential ingredients. Think of it as the trifecta of modern digital marketing: culture, creativity, and data. Culture drives preferences in different markets — understanding it helps marketers create tailored messages that resonate with consumers. Creativity is all about finding clever ways to […]
Marketing Delimmas A Fractional CMO Can Help You Solve
Does your marketing strategy need some help? Hiring a full-time Chief Marketing Officer (CMO) may feel like an overwhelming expense. But don’t worry – there’s another option! Fractional CMOs are becoming increasingly popular among businesses of all sizes and can provide the same level of expertise as a full-time CMO without the permanent commitment. Here […]