Digital Marketing Channels – How To Use Them Effectively
As the name states, digital marketing channels are channels where we execute a digital marketing strategy. There are four main channels in digital marketing: social media, organic search, digital advertising, and affiliations. These channels are crucial. Any business on earth, from SMEs to Fortune500 companies, can use and immediately start to benefit. In most cases, […]
The Secret Sauce Behind a Business Website That Converts
Today, a business website is at the heart of all companies due to the rise of digital marketing. Surprisingly though, most business owners only hope that their website will convert. Let’s face it, website building is somewhat technical, so it’s often outsourced. From the web developers’ perspective, it’s easier to create a template and use […]
Digital Advertising 101 – How To Run Ads From Strategy to Practice
No one can argue that digital advertising has long been one of the most effective digital marketing channels. Yet, how is it possible that many of us are struggling to get things right? Business owners and marketers are hungry to get leads initially. Still, things can quickly get messy when there are no results. It […]
A Year in Review-2021
We are so grateful to be able to serve our clients during another difficult year. The pandemic has pushed us all to work differently, and our team at LN & Co. have rolled with the punches while delivering success to our clients.
30 Minute Marketing Workouts
Marketing doesn’t have to be this scary monster that feels impossible to tackle. Marketing in doses can unlock a world that can secure your financial freedom, create a fanbase of people who genuinely care about your success, and give you room to try new things. And it doesn’t have to be expensive either. Today, we will walk through the small […]
Best Practices For Marketing To Mothers
Solve Mom’s Pain Points You may already have defined the key benefits that your product or service provides to consumers, but now it’s time to dive into the mom-specific benefits. For example, your eco-friendly cleaning product is something all conscious shoppers appreciate. While conscious shopping is on many moms’ radars, you may be able to […]
Best Practices For Marketing To Multicultural Audiences
Digital marketing trends small businesses need to follow in 2021 Technology is reshaping the way we do everything empowering you to create a digital marketing strategy that targets consumers in exciting new ways. This goes beyond the primary and secondary demographics mindset marketers have been using for decades, to hyper-segmenting your key demographics. Here are […]
Best Practices For Social Media Marketing
Digital marketing trends small businesses need to follow in 2021 Digital marketing strategies must include engaging your B2B, B2C, and B2B2C audience with targeted social media marketing. Each social media platform works a bit differently and digital strategies are in constant flux. These best practices will get you heading in the right direction. Know Where […]
Beyonce’s Content Marketing Strategy
Digital marketing trends small businesses need to follow in 2021 Beyonce is at it again. This time the lucky partner is Netflix, how did HBO drop the ball on that one? “Homecoming: A Film by Beyonce” will premiere on April 17th and fans have lost it. I watched her Coachella performance online and she gave me […]