Why Mother Consumers Are a Powerhouse for Brands
Mother’s Day will come and go, but that doesn’t mean we should stop celebrating the power of motherhood. At LN & Co., we want to honor mothers everywhere and highlight their tremendous influence on the market. The mother consumer is a powerhouse, and brands that recognize this will reap great rewards. In this blog post, […]
Celebrating the Female Consumer During Women’s History Month | LN & Co.
Women’s History Month is here, and it’s time to celebrate the power of female consumers! Women may not be visible at the top of every major company but make no mistake – they are making a huge impact. Women are the primary decision-makers in many households, so brands should pay close attention. Not only do […]
Back to School Shopping – Compact Guide for Parents Marketers
A considerable number of students join the school each year, and around 50 million Americans benefit from Back to School sales. This creates a significant market and potentially makes back-to-school shopping the 2nd biggest retail event after holiday shopping. Are you one of the parents or students getting ready for the first day of school? […]
Best Practices For Marketing To Mothers
Solve Mom’s Pain Points You may already have defined the key benefits that your product or service provides to consumers, but now it’s time to dive into the mom-specific benefits. For example, your eco-friendly cleaning product is something all conscious shoppers appreciate. While conscious shopping is on many moms’ radars, you may be able to […]