Clients Shine At CBC
Beauty Business Blueprint Panel at the CBCF Conference The ‘Beauty Business Blueprint’ panel, curated by LN & Co., was a vibrant celebration of multicultural beauty and female empowerment. Moderated by Shawna Watley, Senior Policy Advisor at Holland & Knight, the panel featured leading voices: Dr. Rosalind Gregory-Bass and Dr. Leyte L. Winfield, PH.D., Malaika Jones, Founder and CEO of Brown […]
Unraveling the Marketing Genius Behind Jada Pinkett Smith’s “Worthy”
Jada Pinkett Smith, an icon of strength and resilience, recently launched her memoir, “Worthy.” The book is a testament to her journey, revealing personal demons and triumphs. It has been making waves in the literary world, not just for its content but also for the ingenious marketing strategies deployed by her team. A Memoir Worth […]
Celebrating Black Music Month: How to Fuel Your Digital Marketing Campaigns with the Power of Music
June marks Black Music Month, a time to honor and celebrate the immense cultural contributions of African American musicians throughout the decades. Black music has changed music history and influenced every music genre worldwide. As digital marketing continues to evolve, utilizing music as a form of content is becoming increasingly popular. Music can drive more […]
Celebrating Juneteenth: How Brands Can Honor the Holiday with Authenticity and Sensitivity
Understanding Juneteenth: A Brief History and Significance Juneteenth, also known as Freedom Day, is an annual celebration on June 19th commemorating enslaved African Americans’ emancipation in the United States. On this day in 1865, Union General Gordon Granger arrived in Galveston, Texas, and announced that all enslaved people were free, marking the end of slavery in […]
How to Celebrate AAPI Month with a Culturally Mindful Marketing Strategy
May is Asian American and Pacific Islander (AAPI) Heritage Month- a time to recognize and celebrate the contributions of the AAPI community to our society. For brands and marketing teams, it is an opportunity to show your support and appreciation by crafting a culturally mindful marketing strategy. However, it’s important to approach this with sensitivity […]
3 Ingredients For Developing A Winning Multicultural Marketing Strategy
If you’re looking to develop a winning multicultural marketing strategy, you’ll need three essential ingredients. Think of it as the trifecta of modern digital marketing: culture, creativity, and data. Culture drives preferences in different markets — understanding it helps marketers create tailored messages that resonate with consumers. Creativity is all about finding clever ways to […]
A Year in Review-2021
We are so grateful to be able to serve our clients during another difficult year. The pandemic has pushed us all to work differently, and our team at LN & Co. have rolled with the punches while delivering success to our clients.
Best Practices For Marketing To Multicultural Audiences
Digital marketing trends small businesses need to follow in 2021 Technology is reshaping the way we do everything empowering you to create a digital marketing strategy that targets consumers in exciting new ways. This goes beyond the primary and secondary demographics mindset marketers have been using for decades, to hyper-segmenting your key demographics. Here are […]