How to Celebrate AAPI Month with a Culturally Mindful Marketing Strategy
May is Asian American and Pacific Islander (AAPI) Heritage Month- a time to recognize and celebrate the contributions of the AAPI community to our society. For brands and marketing teams, it is an opportunity to show your support and appreciation by crafting a culturally mindful marketing strategy. However, it’s important to approach this with sensitivity […]
3 Ingredients For Developing A Winning Multicultural Marketing Strategy
If you’re looking to develop a winning multicultural marketing strategy, you’ll need three essential ingredients. Think of it as the trifecta of modern digital marketing: culture, creativity, and data. Culture drives preferences in different markets — understanding it helps marketers create tailored messages that resonate with consumers. Creativity is all about finding clever ways to […]
Celebrating the Female Consumer During Women’s History Month | LN & Co.
Women’s History Month is here, and it’s time to celebrate the power of female consumers! Women may not be visible at the top of every major company but make no mistake – they are making a huge impact. Women are the primary decision-makers in many households, so brands should pay close attention. Not only do […]
Celebrate Black History Month with Social Media | LN & Co.
1. Share inspiring stories from black leaders in your industry. We all need inspiration to keep pushing through tough times, and celebrating the success stories of others is a great way to stay motivated and inspired. You can find inspiring stories from people in your industry and share highlights or quotes from those who have […]
Social Media Algorithms Learn 3 Best Social Media Channels Algorithms
Millions of people and businesses want to excel in social media. The reason is obvious; it’s one of the best digital marketing channels, an owned media channel with enormous opportunities for business growth. But you know what’s interesting? To grow their social media presence, most people check out generic information such as social media management […]
Social Media Management – Learn How To Do It Outside the Box
For most businesses, social media management often refers to daily routines such as creating and scheduling social media content or dealing with comments and messages. From a stakeholder point of view, though, these tasks will only bring vanity metrics for the businesses. Most investors are not interested in the follower counts, engagement, or response rates. […]
Diversity and Inclusion Using Content with Discover Boating
Client Spotlight Seeking new ways to connect with your audience on social media? When celebrating commemorative moments, staying authentic to your brand and company’s values is important. Learn a lesson on content strategy from our client, Discover Boating. When Discover Boating reached out to Layla Nielsen & Co, they sought to diversify their seasonal Content. […]
A Year in Review-2021
We are so grateful to be able to serve our clients during another difficult year. The pandemic has pushed us all to work differently, and our team at LN & Co. have rolled with the punches while delivering success to our clients.
30 Minute Marketing Workouts
Marketing doesn’t have to be this scary monster that feels impossible to tackle. Marketing in doses can unlock a world that can secure your financial freedom, create a fanbase of people who genuinely care about your success, and give you room to try new things. And it doesn’t have to be expensive either. Today, we will walk through the small […]
Best Practices For Social Media Marketing
Digital marketing trends small businesses need to follow in 2021 Digital marketing strategies must include engaging your B2B, B2C, and B2B2C audience with targeted social media marketing. Each social media platform works a bit differently and digital strategies are in constant flux. These best practices will get you heading in the right direction. Know Where […]