A young family walking toward a modern church building in the DC metro area
For Churches & Faith Communities

Attendance should not plateau
when your team is working this hard.

We run a consistent, always-on Meta advertising campaign that reaches people in your community who are actively looking for a church home — and brings them to you.

Free call. No pitch. We will tell you honestly whether this is the right fit.

150+
New guests per year
from one Meta campaign
$10/day
Total ad spend
to sustain the campaign
150+
New guests welcomed per year through one Meta campaign
$10
Daily ad spend to sustain the campaign week after week
75%
Reduction in outreach spend vs. traditional mailers
100%
Trackable visitor pipeline — know exactly who came
"Getting people in the door is only half the equation. The other half is having the systems to turn a first-time visitor into a lifelong member of your community."
LN & Co. — Culture + Technology
The Problem

Most churches do not have a reliable system for growth.

When attendance plateaus, the instinct is to do more. More events. More promotions. More word of mouth. Maybe a round of mailers. None of it creates a consistent, ongoing pipeline of new visitors. It creates a spike, followed by silence.

And if you have already tried paid ads without great results, it was probably because the campaign ran for a few weeks around a special event and then stopped. Or the targeting was too broad. Or there was no system waiting on the other side to welcome the people who actually showed up.

What works is a campaign that runs every single week, continuously reaching people in your area who are in a season of life where they are open to finding a faith community. That is exactly what we build for you.

How It Works

Built to run quietly while your team focuses on ministry.

Every campaign runs on our Culture + Technology Framework — a proprietary methodology that puts cultural intelligence at the center of every marketing decision. The technology serves that understanding. That is the sequence that makes this work.

🎯
Targeting

Reach people who are looking

We target adults going through transitions — new to the city, recently married, just had a child. These are the moments when people are most open to finding a church home.

🎨
Creative

Ads that feel like you

A visitor's first impression of your church often happens in an ad. We build creative that reflects your culture and voice so the right person stops scrolling.

🔄
Consistency

Always on, always running

The campaign does not turn off between Sundays or special events. New people are always being introduced to your church.

🤝
Retention

From visitor to member

We advise your team on the welcome systems and connection pathways that determine whether a first-time guest becomes a lifelong member.

What's Included

Everything needed to launch and sustain the campaign.

01

Campaign strategy & audience targeting

We figure out exactly who to reach and where they are. You do not have to think about it.

02

Ad creative development

Ads that feel like your church, not stock content, so the right person stops scrolling.

03

Ongoing campaign management

The campaign keeps running and keeps improving. We monitor it. You do not have to.

04

Monthly reporting & insights

A plain-language report showing who you reached, what worked, and what we are adjusting.

05

Visitor follow-up advisory

We help your team build the welcome systems that turn a first visit into a real relationship.

06

Weekly performance monitoring

We watch the numbers every week so the campaign never goes stale.

The Methodology Behind the Work

Every solution we build runs on the Culture + Technology Framework.

This proprietary methodology is the reason our campaigns reach the right people, the creative connects, and first-time visitors come back. It is not a tagline. It is the foundation.

Learn About the Framework

Understand the methodology behind every campaign we build.

Case Study

From Mailers to Members: How a DC Area Church Filled Its Second Campus with $10 a Day

A new campus. No local audience yet. A budget most agencies would turn away. Here is how we built the system that made every Sunday count.

20+
New visitors every Sunday on average
$10
Daily ad spend to sustain the campaign
75%
Reduction in total outreach spend
100%
Trackable visitor pipeline, week over week

The Situation

A well-established church in the DC metro area made a bold decision: open a second campus in a nearby community. The main campus had strong attendance and a loyal congregation. The new location had four walls and a worship team — and almost no one sitting in the seats.

Leadership had done what most growing churches do. They printed and mailed thousands of new member mailers. The mailers looked great. The cost was significant. And the results were nearly impossible to measure.

They came to LN & Co. with one question: how do we consistently bring new people through the door every week without draining our ministry budget?

Build the Audience Before You Build the Room

Before we ran a single ad, we identified four distinct audience segments — and each one got its own campaign.

The New Arrival

Adults 25–40 who had relocated within the past 18 months. Disconnected from their previous faith community and actively looking for belonging in a new city.

Young Families

Parents 28–45 with young children. Seeking strong children's programming and a community that reflects the values they want their kids to grow up around.

The Returning Seeker

Adults who grew up in church, stepped away, and were now in a season of life that had them searching again. Quieter, more personal messaging.

The Community-First Adult

People drawn to community, purpose, and belonging — not necessarily raised in a faith tradition. We leaned into warmth and accessibility.

Creative Built on a Framework, Not a Feeling

Every piece of creative was built using our Culture + Technology Framework — starting with deep cultural intelligence before a single image was chosen or word of copy written.

🎯
Culture First

Understanding the audience before building the message

We mapped who the church was trying to reach and what was actually happening in their lives. That cultural intelligence became the foundation for everything.

Technology Follows

Deploying the right platform for the right person

The framework guided how and where each message was delivered. Each platform received creative built for how people actually use it.

📡
Consistent Signal

A message that ran every week without losing its voice

The creative stayed culturally grounded week over week because the framework gave it a clear foundation to return to. The campaign did not drift. It compounded.

"We did not build ads. We built a culturally grounded system for reaching the right people with the right message, week after week."
LN & Co.

From Expensive and Invisible to Lean and Fully Trackable

The church was spending its outreach budget on direct mail — thousands of mailers with zero trackability. We replaced it entirely.

Before — Direct Mail
  • Bulk mailers to cold zip code lists
  • High print, design, and postage costs
  • Zero trackability on conversions
  • No way to know who came because of it
  • Campaign ended when the mailer run ended
  • No follow-up pathway for people who saw it
After — Meta Advertising
  • Targeted ads to data-matched audience segments
  • $10 per day, always running
  • Full attribution from ad impression to door
  • Weekly visitor list generated automatically
  • Campaign compounds over time
  • Every new visitor enters a follow-up system

The shift cut the church's total outreach spend by 75%. Instead of guessing who came because of an ad, the church now had an actual list — names, contact information, and visit dates generated week after week.

Getting Someone Through the Door Is Only Half the Equation

The ad gets them there. What happens next determines whether they come back.

2

The Moment They Walked In

First Impressions volunteers were trained to identify and greet first-time visitors specifically. Each new guest was paired with a point of contact who stayed with them through the service.

3

The Same-Day Follow-Up

Every first-time visitor received a personal message within hours — thanked by name, referencing something specific about the service. This touchpoint consistently became the moment people decided to come back.

4

The Week-Two Connection

Returning visitors were introduced to a connection pathway: small groups, volunteer opportunities, or a new members lunch — based on what they shared during their first visit.

First Impressions volunteers welcoming new visitors inside the church lobby

Every Step of the Experience, Fully Digitized

Before we arrived, visitor information lived in paper cards and email inboxes no one had time to organize. We built the system underneath it.

📱
Visitor Capture

A digital check-in built for first-timers

QR code on their seat, text-to-register, or a tablet at the welcome desk. Under 60 seconds. No friction.

Automated Workflows

The follow-up ran itself

Same-day welcome message, week-two invitation, connection pathway outreach — all triggered automatically. The pastoral team focused on people. The system handled logistics.

📊
Weekly Reporting

A visitor report the team actually used

Every Monday: how many came, where they found the church, whether they had returned, and who still needs follow-up. Full visibility for the first time.

An average of 20 new visitors every Sunday. $10 a day. A 75% reduction in outreach spend.

A congregation that keeps growing because the system keeps running. And a First Impressions ministry that turned first-time visitors into people who stayed.

Layla Nielsen, Founder of LN & Co.
Your Partner

Led by someone who understands the mission.

LN & Co. was founded by Layla Nielsen with a clear purpose: helping churches and faith-based organizations grow using the same marketing tools that drive results for the world's biggest brands — with heart, authenticity, and deep respect for your mission.

We understand what it means when attendance is down. We understand what it costs a community when people slip through the cracks. And we understand that for a church, growth is not a metric. It is ministry.

Common Questions

Answers to what most church leaders ask us first.

Is this affordable for a smaller church?

Yes. The campaign runs on a daily budget most congregations spend on a single promotional mailer. We design it to work within your actual budget.

Will these ads feel pushy or commercial?

No. Every ad is built around your church's culture and voice. The goal is for someone to feel like they received an invitation from a real community, not a product pitch.

Do we need a staff member to manage it?

No. Your team focuses on ministry. We handle the campaign.

What if our church is small or in a smaller market?

Size is not the obstacle. Smaller markets often see strong results because competition for attention is lower and targeting can be tighter.

How will we know if it is working?

Every Monday your team receives a visitor report: how many new people came, where they found you, whether they have returned, and who still needs a follow-up.

Not ready to talk yet? Start here.

Download our free guide: Why Your Church's Facebook Posts Are Not Bringing in New Visitors, and What to Do About It.

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Families walking through their neighborhood toward a community church with the Washington Monument in the distance

This is what a consistent system looks like in practice.

Let us talk about what this looks like for your church.

Book a free 15-minute call. We will walk you through the campaign, share what we have seen work, and tell you honestly whether it is the right fit.

We work with a limited number of congregations at a time so every campaign gets real attention.

Free call. No obligation. Results reflect active client campaigns.

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