FOR NONPROFITS & FAITH-BASED ORGANIZATIONS
Your organization may qualify for $10,000 a month in free Google advertising
Most nonprofits and churches have never heard of the Google Ad Grant. We handle the application, the strategy, and the monthly management — so the budget is actually working toward your mission.
ANNUAL VALUE
$120,000
In free Google Search ads — every year
Awarded to qualifying nonprofits and faith communities through Google for Nonprofits. Most organizations never access it.
$10K
Per month in Google Search ad credits awarded to eligible organizations
20K+
Nonprofits worldwide currently using the Google Ad Grant
2003
Year the program launched — most organizations still don’t know it exists
WHAT IT IS
Free advertising. Real reach. Zero ad spend from your budget.
Google for Nonprofits provides eligible 501(c)(3) organizations with $10,000 per month in Google Search advertising credits — at no cost. That means your organization can show up at the top of search results when people in your community are looking for the services you provide, the programs you run, or the causes you champion.
The grant has been available since 2003 and is actively used by more than 20,000 nonprofits globally. The challenge is that qualifying, setting it up correctly, and actually spending the budget effectively requires a real strategy. Most organizations either don’t apply or don’t know how to use it once they have it. That is exactly what we solve.
Want to find out if your nonprofit is eligible for the grant?
Schedule a free consultation — we’ll review your eligibility and walk you through the entire process.
OUR PROCESS
We handle every step from application to results
Three phases. One partner. Zero guesswork.
01
Eligibility review
We confirm your organization meets Google’s requirements before anything else. 501(c)(3) status is the baseline — there are a few additional criteria we walk through with you on the call.
02
Application and account setup
We manage the full Google for Nonprofits enrollment and Ad Grant application on your behalf. Google’s review process typically takes two to six weeks from submission.
03
Monthly strategy and management
Once approved, we build and manage your campaigns — keyword research, ad copy, targeting, and reporting. You pay a monthly retainer. Google covers the ad spend.
WHAT’S INCLUDED
Everything needed to activate and maintain your grant
Google Ad Grant application management
Monthly campaign strategy aligned to your goals
Keyword research and audience targeting
Ad copy creation and ongoing testing
Monthly performance reporting
Grant compliance maintenance
YOUR PARTNER
Led by someone who understands the mission
LN & Co. was founded by Layla Nielsen with a clear purpose: helping nonprofits and faith-based organizations grow using the same marketing tools that drive results for the world’s biggest brands — but with heart, authenticity, and respect for your mission at the center of everything we do.
CHECK YOUR ELIGIBILITY
Ready to see if your organization qualifies?
Book a free consultation below. We’ll review your eligibility, answer every question, and walk you through the entire process — no pressure, no obligation.
Google Ad Grant approval is subject to Google’s eligibility review process. LN & Co. manages the application but cannot guarantee approval outcomes. Grant program details sourced from Google for Nonprofits (google.com/nonprofits).