Case Study · 2026
Client Work · National Council of Churches

#SheWillNot
BeSilent

Women's History
Month 2026

Content Strategy
Visual Design
Editorial Research
Digital Archive
The Client

The National Council of Churches is the leading ecumenical body in the U.S., representing over 35 million Christians across 37 denominations — advancing unity, justice, and prophetic witness.

The Brief

Layla & Co was brought in to develop and execute NCC’s 2026 Women’s History Month campaign — honoring women of faith with courage, justice, and prophetic witness across social media and beyond.

What We Delivered

01
Editorial Research & Content Strategy
31-day content calendar
Theological accuracy
Denominational context
NCC institutional voice
02
Visual Design & Brand Direction
#SheWillNotBeSilent
#SheWouldNotBeSilent
Dignified graphic system
Cross-platform design
03
Digital Archive & Web Experience
Year-indexed gallery
Permanent archive
31 honoree profiles
Built to scale annually

Campaign Results

63.2K

Impressions on the campaign’s single best-performing post

5,893 engagements
↑97%

Growth in Facebook engagements vs. pre-campaign baseline

March 2026
128K

Monthly impressions at campaign peak — the account’s highest recorded month

All-time high
14.3K

Facebook followers reached with consistent net growth across the period

+490 net new

A Sample of the Work

A Permanent Digital Archive

nationalcouncilofchurches.us / deliver-us-from-evil
Honorees Featured
31

Women of faith — historical, contemporary, and global — now permanently archived and accessible. A living record built to grow every year.

View the Live Archive
nationalcouncilofchurches.us

Our Work