Layla & Co
Case Study · 2026
Client Work · Peel Haus Aesthetics & Plastic Surgery

Still Her
Menopause
Bridge Program

Campaign Strategy
Visual Design
Social Rollout
Email Marketing
Landing Page
The Client

Peel Haus Aesthetics & Plastic Surgery is a Washington D.C.-area practice dedicated to culturally informed, equity-centered care. Their work centers women who have long faced gaps in medical support — particularly around menopause.

The Brief

Layla & Co partnered with Peel Haus to launch Still Her — a first-of-its-kind Menopause Bridge Program providing perimenopausal and postmenopausal women with real, natural support for weight, hormones, sleep, and whole-person wellness.

What We Delivered

01
Campaign Strategy & Messaging
Culture + Technology approach
Audience-first messaging
Multi-channel rollout
Program positioning
02
Visual Design & Creative Direction
Social graphics suite
Email design
On-brand aesthetics
Still Her visual identity
03
Landing Page & Email Rollout
Application landing page
Email campaign
Social media launch
Program apply flow

Campaign Results

285K+

Total Instagram impressions generated across the full campaign period

All-time period
↑80%

TikTok audience growth — followers nearly doubled from 393 to 706

Organic growth
5.7K

Instagram followers reached with consistent engagement across the period

+76 in launch month
426

Instagram engagements in February 2026 — the campaign’s strongest month

Feb 2026 launch

Campaign Visuals

Email Launch & Apply

Still Her: The Menopause Weight Struggle is Real. Support Should Be Too.
Program Launch
June 1

2026 — Space is very limited. The full campaign drives urgency across email, social, and a dedicated landing page to convert qualified applicants before seats fill.

Instagram & Facebook
Social graphics campaign
Email Campaign
Launch announcement & nurture
Landing Page
Application & program details
Apply to the Still Her Program
peelhaus.com/menopause-bridge-program

Our Work