Digital marketing trends small businesses need to follow in 2021
Partnering with influencers is an excellent way to expand your digital reach. Influencer marketing certainly isn’t something new but best practices continue to evolve. Here are some of the strategies to consider for 2020.
Fewer Followers
Many brands assume that the only successful influencers are celebrities who require hefty paychecks per post, which may be too large for your influencer budget. However, the current trend is to partner with influencers with smaller audiences, as few as 10K but active and engaged.
Long-Term Partnerships
The initial influencer business model was to hire influencers for a solo post, photo, or video, but the current trend is to create a more strategic campaign that lasts several months—or even the entire year.
Increased Bot Detection
Bot detection assessments are a must before partnering with an influencer. The fact of the matter is, anyone can buy bot followers and fake engagement online so you must ensure that your influencer has real followers.
Influencer Events
Influencer events are popping up all over the world. Consider featuring your products in one or heading to the event to meet influencers in person. This gives you access to influencers who may not be on your radar, maybe even those with a stronger global following.
Influencer marketing isn’t the right fit for every product or service, or it may only be a fraction of your marketing budget. Reach out to LN & Company today and we can discuss your influencer marketing strategy!
