Celebrating Black Music Month: How to Fuel Your Digital Marketing Campaigns with the Power of Music
June marks Black Music Month, a time to honor and celebrate the immense cultural contributions of African American musicians throughout the decades. Black music has changed music history and influenced every music genre worldwide. As digital marketing continues to evolve, utilizing music as a form of content is becoming increasingly popular. Music can drive more […]
How to Celebrate AAPI Month with a Culturally Mindful Marketing Strategy
May is Asian American and Pacific Islander (AAPI) Heritage Month- a time to recognize and celebrate the contributions of the AAPI community to our society. For brands and marketing teams, it is an opportunity to show your support and appreciation by crafting a culturally mindful marketing strategy. However, it’s important to approach this with sensitivity […]
Best Practices For Marketing To Mothers
Solve Mom’s Pain Points You may already have defined the key benefits that your product or service provides to consumers, but now it’s time to dive into the mom-specific benefits. For example, your eco-friendly cleaning product is something all conscious shoppers appreciate. While conscious shopping is on many moms’ radars, you may be able to […]