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The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
-Forbes

Women are 50% more likely than men to regularly watch online how-to videos.

94% of women between the ages of 15-35 spend over an hour per day shopping online.

70% of travel consumers are women.

85% of women say that if they like a brand, they will remain loyal to it.

In an increasing number of consumer product categories, multicultural consumers comprise a high percentage of the “Super Consumers,” the top 10% of households who drive at least 30% of sales, 40% of growth and 50% of profits.

– Nielsen

Hispanics, African-Americans, Asian-Americans and all other multiculturals already make up 38% of the U.S. population, with Census projections showing that multicultural populations will become a numeric majority by 2044.

– Forbes

Women drive 70-80% of all consumer purchasing decisions.

– Forbes

Foreign-born moms account for a rising share of U.S. births.

– Pew Research Center

HellaBlack

It Is About Celebrating Black businesses and catering to a market.

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25Oct

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Hello, wonderful readers! I recently had the privilege of visiting NorthBay, a cherished partner of LN & Co., and it…

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Haunted by Trends: Spooky Predictions for the Future of Marketing

As the chill of Halloween creeps in and shadows lengthen, it’s time to peer into the crystal ball and uncover…

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Clients Shine At CBC

Beauty Business Blueprint Panel at the CBCF Conference The ‘Beauty Business Blueprint’ panel, curated by LN & Co., was a…

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<b><u>About </u></b>Us — **About** Us
”My mission is to elevate culture. That’s what I believe attracts people. Personal or business, your commitment to your culture is your unique selling proposition.”
**– Layla E. Nielsen**

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