Creating your profitable content with the perfect strategy, at the intersection of technology and culture
Challenges We've Helped Solve
The Challenge
The goal of Dr. Robin’s brand presence on the social web is to facilitate the target audiences’ transition from a non-follower to an advocate of her brand.
Dr. Robin Smith
The Results
Launched a visually compelling brand across social media
Developed a social media style guide that governed how all content was produced and published
The NAACP IMAGE AWARDS
The Challenge
The NAACP Image Awards needed to drive tune-in within key African American markets in a way that authentically aligned with their values and mission to highlight the accomplishments of people of color.
The Results
Received over 10,000 nominations
Over 300,000 Unique Visits
Tune-in ratings success!
The Challenge
AARP is changing the stories people tell themselves about aging through activities that help people age differently. They needed an activation that authentically placed AARP in the minds of their target audience based in Chicago as a resource for actively planning for the future and change the perception of what it means to be 50+ years
AARP & Chosen Few DJs
The Results
Over 5,000 social media impressions in one day
100% Fulfillment of swag distribution at AARP onsite booth
The Greene Turtle
The Challenge
The Greene Turtle is a popular sports bar among male sports fans. With the decline in TV sports viewership, the Greene Turtle needed to attract new customers to their restaurants.
The Results
The “Our Story” TV ad campaign presented a softer side of the brand to showcase the restaurant as a family-friendly restaurant option
3% Lift in sales among female customers
Increase social media following among women and parents
Virtual Event Design
The Congressional Black Caucus Institute presents United Nations 75th Anniversary: The African American Experience Then and Now
The 2nd Episcopal District of the AME Church wanted to make sure church leaders within their district, which includes over 300 churches within the mid-Atlantic region, had the digital tools needed to encourage their local community members to vote in the 2020 presidential election.
2nd Episcopal District AME Church
The Results
The LN & Co team designed a comprehensive digital voter tool kit that local churches can easily communicate to their respective congregations across social media and email. The toolkit included:
Researched voter facts and instructions for both local and national outreach
Customized social media posts designed for each church region to specifically address local voter regulations
Hashtags to publish with each post
A comprehensive guidebook that individual church leaders followed to distribute the toolkit