In an increasing number of consumer product categories, multicultural consumers comprise a high percentage of the “Super Consumers,” the top 10% of households who drive at least 30% of sales, 40% of growth and 50% of profits.
– Nielsen
Hispanics, African-Americans, Asian-Americans and all other multiculturals already make up 38% of the U.S. population, with Census projections showing that multicultural populations will become a numeric majority by 2044.
– Forbes
Women drive 70-80% of all consumer purchasing decisions.
