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The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).

Women are 50% more likely than men to regularly watch online how-to videos.

94% of women between the ages of 15-35 spend over an hour per day shopping online.

70% of travel consumers are women.

85% of women say that if they like a brand, they will remain loyal to it.

In an increasing number of consumer product categories, multicultural consumers comprise a high percentage of the “Super Consumers,” the top 10% of households who drive at least 30% of sales, 40% of growth and 50% of profits.

– Nielsen

Hispanics, African-Americans, Asian-Americans and all other multiculturals already make up 38% of the U.S. population, with Census projections showing that multicultural populations will become a numeric majority by 2044.

– Forbes

Women drive 70-80% of all consumer purchasing decisions.

– Forbes

Foreign-born moms account for a rising share of U.S. births.

– Pew Research Center

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