Careers

Role Type: Independent Contractor
Location: Remote

Role Overview:
We are seeking a Meta Ads & Google Ads Expert with a proven track record in managing and optimizing paid search and pay-per-click campaigns across multiple platforms, including Google Ads and Meta Ads. The ideal candidate will excel in campaign management and possess strong communication skills to collaborate effectively with cross-functional teams and communicate strategies and recommendations to clients.

Primary Responsibilities:

• Manage and optimize PPC campaigns on both Google Ads and Meta Ads platforms, ensuring they meet targeted growth and revenue objectives.
• Analyze performance data to identify trends, patterns, and opportunities for campaign improvement and optimization.
• Collaborate with creative, technical, and business stakeholders to develop and implement campaign strategies that align with broader marketing objectives.
• Provide guidance on best practices for managing and optimizing paid search and display advertising campaigns.
• Utilize Google Analytics or equivalent web analytics platforms to track advertising campaign performance and make data-driven decisions.
• Conduct keyword research, develop targeting strategies, and craft compelling ad copy to maximize campaign effectiveness.
• Clearly communicate PPC campaign strategies and recommendations to clients and team members, ensuring transparency and alignment on objectives and tactics.
• Present PPC strategies to clients as needed, providing insight into the rationale behind campaign approaches and expected outcomes.

   

Qualifications and Experience:

• Proven experience managing Google Ads and Meta Ads campaigns, including campaign creation, optimization, and measurement.
• Strong understanding of paid search and display advertising best practices.
• Proficient in using Google Analytics or similar web analytics platforms for tracking and analyzing campaign performance.
• Excellent analytical skills with the ability to leverage data in decision-making and optimizations.
• Exceptional communication skills, capable of articulating PPC strategies and recommendations effectively to both clients and team members.
• Google Ads certification is preferred. 
• Proven experience managing and optimizing PPC campaigns, including expertise in Google Ads, Google Tag Manager, Google Analytics, Meta Ads, and Meta Ads Manager and proficiency in additional platforms such as TikTok Ads, Bing Ads, LinkedIn Advertising, and Twitter Ads.

This role demands a blend of technical PPC expertise and strong communication abilities. The successful candidate will be adept at not only managing and optimizing campaigns but also at conveying complex strategies in an understandable and engaging manner to clients and internal teams alike. If you have a passion for PPC and a talent for clear, impactful communication, we encourage you to apply.

To Apply:
Interested candidates should submit their application, including a resume and a cover letter that highlights your experience with Google Ads and Meta Ads, as well as your ability to communicate and present PPC strategies, to hello@laylanielsen.com 

Social Media Content Creator (Independent Contractor) – LN & Co.

LN & Co., a leading marketing and creative agency, is seeking a talented and dynamic Social Media Content Creator to join our vibrant team on an independent contractor basis. This unique position offers the opportunity to work closely with our diverse range of clients in the Washington, DC, metropolitan area, capturing high-quality content that resonates with audiences on various social media platforms. Work will be assigned on a project-by-project basis, providing flexibility and variety in your creative endeavors.

Key Responsibilities:

• Travel to client business locations to capture engaging and high-quality visual content (photos and videos).
• Produce compelling content that aligns with each client’s brand voice and campaign objectives.
• Utilize your own high-quality camera and audio equipment to ensure crisp visuals and clear sound.
• Edit and prepare content for posting on various social media platforms, including but not limited to Instagram, Facebook, LinkedIn, X (Twitter), and TikTok.
• Collaborate with our creative team and clients to brainstorm innovative content ideas.
• Monitor social media trends and suggest creative ways to showcase our clients in the digital space.

Requirements:

• Proven experience as a Content Creator, Photographer, Videographer, or similar role with a portfolio to showcase your work.
• Own high-quality camera and audio equipment capable of producing professional-grade content.
• Strong proficiency in photo and video editing software.
• Excellent time-management skills, with the ability to meet tight deadlines.
• A reliable and trustworthy individual who is punctual and capable of representing LN & Co. professionally at client locations.
• Creative thinker with an eye for detail and a passion for storytelling.
• Strong communication skills and the ability to work independently or as part of a team.
• Willingness to travel to various locations as required by client projects.
• Must have their own car and means of transportation.
• Must reside within the Washington, DC metropolitan area.

This is an independent contractor position, offering the flexibility to work on projects that fit your schedule and expertise. If you are passionate about creating captivating social media content, have the skills and equipment to produce high-quality visual stories, and meet the above requirements, we would love to hear from you. Join us at LN & Co. and help our clients make a lasting impression online.

To Apply: Please send your resume, cover letter, and portfolio showcasing your best work to Hello@LaylaNielsen.com

The Digital Marketing Strategist (Independent Contractor/Freelance) is responsible for the successful management of digital strategy for client brands. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. The Digital Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

This individual combines an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations. This person also handles the day-to-day operations of agency projects, including research, scope development, creative briefing and job execution. He or she is responsible for client contact, organizing information shared by and with the client, and ensuring that agency procedures are followed.

Digital Marketing Strategists are responsible for achieving the client’s strategic brand and business objectives by working with clients to provide them with guidance and working with the internal team to achieve execution of strategies. They serve a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client. This candidate must be prepared for a fast-paced environment and be comfortable making decisions.

This position reports to the Brand & Business Development Manager.

Responsibilities:

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
• Creates social media calendars that clearly outlines content requirements, schedules, hashtag research, and all related components to communicate to clients what, how and when social media content is being published
• Executes projects to be high quality, on time and cost-effective/on budget
• Fosters timeline development and monitors progress, ensuring deadlines are met
• Manages overall project scope and ensures staffing assumptions adhere to budget
• Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
• Manages client expectations, bringing issues/concerns to clients’ attention before they become problems, offering potential solutions, and advising of potential delivery delays
• Works with the Brand & Business Development Manager and Strategy Team to ensure team is aligned to client requirements
• Proactively keeps abreast of assigned clients’ marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Writes communications briefs, ensuring that creative and media are effectively integrated
• Reviews statements and estimates of work prior to client review
• Provides campaign performance reporting and analysis to clients
• Ensures accountability is established during the project planning process

Skills/Requirements:

• Three to five years of full-time experience in social media, digital marketing or advertising (digital experience required)
• Experience in working within an agency is a plus
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Website Development Specialists
• Ability to identify opportunities for growth and incremental opportunities with client partners
• Strong interest in technology or digital marketing
• Bachelor’s degree or equivalent in a related field

We are looking for a creative Senior Digital Content Producer to join our team. In this role you will write, develop, edit, and publish content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, white-papers, and more. You are a content wizard and will create messaging, marketing materials, and various forms of digital online copy that can be used by our clients to sell or promote services, increase brand awareness and align will business goals and objectives.

Responsibilities:

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
• Work closely with the digital marketing team to produce content that generates results
• Use your editing, content management, and HTML skills to publish and edit content across various digital platforms
• Use your knowledge of SEO and content development to create digital content that helps our clients get found via search engines, and showcases our company as a leader within the industry
• Assist in LN & Co. organization-wide digital media strategy
• Manage and utilize 3rd party vendors and platforms to assist in various design and production projects
• Creates documented tone and voice for consistent digital presence
• Produces content in accordance with a strategic communications plan
• Manages respective clients’ daily social media posts and engagement and monitors content daily
• Stays up to date on the latest social media best practices and trends; advises latest platforms, tools
• Develop and maintain relationships with digital media stakeholders such as influencers, bloggers, journalists, and others
• Tracks, measures, and reports all digital results and outcomes

Is this you?

• You are a wiz at taking audio files and converting them into amazing social media videos.
• You understand the different social media platform content requirements and know how to produce content accordingly.
• You love seeing a concept through execution and understanding the administrative tasks required to produce quality content on time and on budget.
• You are comfortable with creating quality content in real-time.
• You look at content and can quickly identify multiple ways to repurpose the content to distribute across websites, blogs, social media,
• YouTube, or related platforms.
• You are a creative who loves to innovate and is unsatisfied with the status quo.
• You are committed to producing error-free content.
• You have worked within an agency and are comfortable managing multiple projects simultaneously.

Requirements

• College graduate with a minimum of 3 years of experience serving in a media production, social media, or marketing role.
• Knowledge of media production, communication, and dissemination techniques and methods including alternative ways to inform and entertain via written, oral, and visual media.
• Expert-level experience with editing video and creating graphics for social media platforms: Facebook, Twitter, Instagram, YouTube, and TikTok
• Strong writing, editing, interviewing, research, and proofreading skills.
• Demonstrated experience on social media platforms (Facebook, Twitter, Instagram, YouTube).
• Familiar with WordPress and similar website content management systems.
• Proficiency in audio/video editing software; Adobe Creative Suite.
• Excellent project management skills and understands how to scope out project requirements and communicate deadlines.
• Demonstrates proficiency and effectively resolves problems and roadblocks as they occur.
• Participates in production and post-production activities as needed. Assigned to specific products for design responsibilities.

Job Types: Part-time, Contract

Pay: $15.00 – $35.00 per hour

About LN & Co.

We are looking for a talented Video Editor to assemble recorded footage into a finished project
that matches our client’s vision and is suitable for broadcasting, social media and related
marketing channels.

Ultimately, as a Video Editor, you should be able to bring sight and sound together in order to
tell a cohesive story that is on brand. Our clients come from very diverse industries: faith-
based/churches, finance, technology, entertainment and consulting. This role requires
someone who is dynamic and can easily produce content across industries.

Responsibilities

• Manipulate and edit video pieces in a way that is invisible to the audience
• Take a brief to grasp production team’s needs and specifications
• Review shooting script and raw material to create a shot decision list based on scenes’
  value and contribution to continuity
• Trim footage segments and put together the sequence of the video
• Input music, dialogues, graphics and effects
• Create rough and final cuts
• Ensure logical sequencing and smooth running
• Consult with stakeholders from production to post-production process
• Produce content that seamlessly renders across different social media platforms and
  marketing channels
• Add digital and motion graphics, closed captioning, B-roll, and special effects as
  required.
• Adhere to and support clients' style guide and branding strategies.

Requirements

• Must be available on Sundays to produce video clips and recaps for our faith-based
  clients
• Familiar with producing podcast videos and related marketing videos
• Ability to communicate effectively and promptly, both verbally and in writing
• Ability to utilize task management software effectively
• Proficient with Google Suite (Docs, Sheets, Drive, etc.)
• Degree or significant experience in communications, video, film, animation, design, or
  related field.
• Proficient in Adobe Suite, Final Cut Pro X, WordPress, and social media platforms.
• Demonstrated excellence in crafting projects from pre- through post-production.
• Outstanding oral and written communication skills.
• Collaborative, flexible, and service-oriented.

Submit your resume, cover letter and portfolio to Hello@LaylaNielsen.com

About LN & Co.

Are you passionate about creating impactful content that authentically connects with people? LN & Co. is seeking an experienced and talented Social Media Content Producer to join our digital marketing agency in Washington, DC.

This role requires a creative eye combined with the ability to capture photos and videos that are engaging and visually stimulating. You will be responsible for producing compelling content to activate social media trends and reflect our faith-based clients’ core values

Ideal candidates should have extensive experience editing videos, creating compelling visuals, and knowledge of current social media trends/platforms. We expect you to stay up-to-date on industry changes so we can continue developing innovative and effective content.

We are a fast-paced agency, so you should be comfortable working in an ever-changing environment with tight deadlines. Additionally, availability on Sundays is required to support our faith-based clients, and the ability to travel to different sites as needed to capture content is preferred.

If you have an eye for detail, creativity, and enthusiasm for connecting with people through social media, then we want you on our team! Join LN & Co. as a Social Media Content Producer today and help us create impactful visual narratives that make people more aware of our faith-based clients’ values and mission.

Are you the one we’re looking for? Apply now and join us in making an impact. We can’t wait to hear from you!

Role Type: Independent Contractor

Hours: 15 – 20 hours a week

Rate: $25/hour

Requirements:

• Must be available to work on Sundays and weekends as needed
• Experts in video editing and graphic design for social media platforms
• Understands social media analytics and how to communicate performance data to clients
• Ability to travel to client locations
• Reside in the Washington, DC metropolitan area

Submit your resume, cover letter and portfolio to Hello@LaylaNielsen.com

We are seeking a dedicated graphic designer to join our growing company.  You will collaborate with our strategies to create effective and eye-catching images and campaigns.  As a graphic designer, we hope you can put your passion for design to create beautiful images and compelling content.  Your duties will include developing graphics for digital platforms to enhance our accompanying text.

Key Responsibilities:

• Create and design various materials for digital, web, outdoor, and print
• Select colors, fonts, images, and layouts for campaigns
• Ensure projects are completed in a timely manner with a quality product
• Advise best practices and optimizations throughout design projects.
• Collaborate with fellow designers to develop new approaches for creating more expressive graphics for the company.
• Work with a wide range of media and graphic design software
• Establish creative direction for the company within brand guidelines
• Manage multiple projects within design specifications and budget restrictions
• Determine voice and messaging for graphic design pieces

• Quality Check design for errors
• Implement feedback and changes whenever possible
• Create visualizations that convey accurate messaging for the project and the platforms the content will be published
  
  

Qualifications: 

• Bachelor’s degree or higher in a creative field
• Proficiency in programs such as Adobe Suite, Photoshop,  InDesign, Canva, and Illustrator
• Advanced experience in producing content for social media, email marketing campaigns, and websites.
• Excellent written and verbal communication skills
• Minimum of three years experience in graphic design
• Attention to detail
• Portfolio of work with a wide range of creative projects
• Time management and organizational skills
• Familiarity with HTML and CSS preferred
• Knowledge of layouts, graphic fundamentals, typography, print, and web
• Experience with both print and digital media
  
  

Role Type: Independent Contractor