Stephen Phillips — analytics and CTR data
Content

What ChatGPT Did to Your Traffic in 2025

AI summaries cut Google click-through rates nearly in half in 2025. Why brands that earn AI citations will define the next decade of search.
Blog

From Visibility to Credibility: How Dr. Lynne Lightfoote and Dr. Sundra Mann Used Personal Branding to Strengthen Their Professional Presence Online

Personal branding in the digital age is like an online handshake. It’s the first impression, the firm grip, the eye contact. Done right, it can ...
Blog

Marketing Like a Woman in 2025 (And No, Pink Packaging Won’t Cut It)

Newsflash to brands everywhere: slap a generic “for her” label on a product and you might as well hand it a one-way ticket to irrelevance. ...
Blog

Level-Up Your LinkedIn Game: Why and How to Optimize Your Profile for Career Growth.

Picture this: you’re heading to an important networking event, but you’ve done absolutely nothing to prepare. Your hair’s a mess, there’s a mustard stain on ...
Blog

Celebrating Black Music Month: How to Fuel Your Digital Marketing Campaigns with the Power of Music

June marks Black Music Month, a time to honor and celebrate the immense cultural contributions of African American musicians throughout the decades. Black music has ...