June marks Black Music Month, a time to honor and celebrate the immense cultural contributions of African American musicians throughout the decades. Black music has changed music history and influenced every music genre worldwide.
As digital marketing continues to evolve, utilizing music as a form of content is becoming increasingly popular. Music can drive more user engagement and connection with your target audiences, making it an effective tool for brands to engage customers and build loyalty.
Here are 5 tips on how you can celebrate Black Music Month on social media through your digital marketing campaigns:
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Feature Black Musicians in Your Content:
Let’s start by highlighting the amazing talents within our culture by featuring Black musicians in your content, including videos, graphics, GIFs, or animations. This will allow you to connect with your target audience while appreciating their contributions to American culture.
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Share Songs That Describe You or Your Brand:
Create a playlist or post a song that describes what your brand stands for or what makes it unique and share it on social media during this month-long event. Not only does this give your followers great tunes, but it also gives them insight into who you are as a brand!
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Include Trending Hashtags In Your Posts:
Stay up-to-date on trending hashtags related to Black Music Month, such as #BlackMusicMonth or #BlackMusicMatters and include them in any posts related to Black music or celebrating its impact in our lives! This will ensure that your posts reach wider audiences while emphasizing the importance of honoring African-American artists throughout history.
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Create Visuals With Quotes From Musicians About Music:
Use quotes from well-known African American musicians about the power of music, create visuals around those quotes, and share them across platforms like Instagram stories and Twitter threads as part of your celebration! It is a great way to show appreciation for their work while building powerful connections between customers and brands!
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Host A Live Musical Event On Social Media Platforms:
If you have access to live musical talent (or even if you don’t!), host a virtual concert showcasing both rising stars in addition to already established artists across different platforms such as YouTube Live, IGTV or Facebook Live! This would be an excellent way to inform people about black music and get them excited about engaging with brands online!
Music is one of the most influential art forms because of its’ ability, sometimes better than words, to depict emotions powerfully while creating memories that last a lifetime! So why not use this medium of expression during one of the most celebrated months dedicated to African Americans’ remarkable contributions to our culture? We hope these tips help spark some ideas for fun ways for brands to recognize Black Music Month this June!
