For most businesses, social media management often refers to daily routines such as creating and scheduling social media content or dealing with comments and messages.
From a stakeholder point of view, though, these tasks will only bring vanity metrics for the businesses. Most investors are not interested in the follower counts, engagement, or response rates.
Instead, they are looking at competitive edge and market share, which is only possible through guerilla methods in social media management. So we suggest you take a step further and do things differently.
3 Methods To Manage Social Media Like a Boss
Remember, social media is an owned-media channel for brands. It’s a limitless core digital marketing channel. Once you manage social media outside the box, you can unlock lots of growth opportunities for any business in no time.
Ready to dive in? Check out our three proactive growth methods that can give you excellent brand awareness and a competitive edge.
1- Engage with Relevant Profiles
If you brainstorm with social media experts, engagement will be one of the first subjects that come to mind. Engagement is vital in social media management, without a doubt, but here is the thing: it’s a two-way street. You can’t just post on social media and expect huge amounts of engagement. Because, let’s face it, over the last decade, organic reach in social media has dramatically decreased. That means that when you post on social media, it’s barely making impressions. Social media platforms want you to promote these posts by using digital advertising.
So what’s the quick fix? You should start interacting with other personal or business profiles. It’s pretty uncommon for a company to go ahead and comment on another business but just think about it for a second. Why not? Seek relevancy when doing so, and you will get amazing engagement in return. Communication in social media is not so different than real life. Do businesses interact with other businesses and people in real life? Yes! So why not follow the same principle when managing social media?
2- Monitor Your Brand Tags & Leverage UGC
Another simple yet overlooked method we want to mention is actively monitoring your brand tags and a couple of highly relevant non-brand tags. That means you will set the notifications when somebody mentions your brand or terms that could be related to your brand. Once you are aware of the signals on social media, you can go ahead and start engaging with relevant topics or people. Do you know that Google has a free service called Google Alerts for this purpose? For more advanced brand / social media tracking, you can use tools like keyhole or brandmentions!
One of the perks of tracking your brand on social media is that you can start leveraging user-generated content (UGC). UGC is valuable because it can give you excellent content for free. Establishing trust with your brand ambassadors is easier because people value first-hand user experience. So make sure to track your user-generated content and repost them accordingly. This will deepen your customer relationship and allow you to attract new leads.
3- Get Help From Micro Influencers
Do you know whose are managing social media outside the box already? Social media influencers. These digital content creators make a living purely on creating content for social media. For new brands, working with micro influencers works like a charm. Micro influencers are often niche relevant creators with a relatively smaller audience, up to 20k followers. These people have more followers than a regular person but less than a celebrity.
How to work with them? First, research social media and make a small list of influencers that could benefit your business. There are hundreds of influencer management tools if you are strategizing for a big brand. The rest is quite straightforward. You can send your product sample to the influencers for free. They can try it out and hopefully create unique content around your product. For services, usually, you would give your micro-influencer an affiliation code so that each time someone purchases from you, the influencer gets her fair share.
For new small businesses, this is the most effective way to raise brand awareness instantly. Nevertheless, big brands can also allocate a fixed budget and aim for a couple of affiliations with macro influencers annually.
There is no doubt that social media routines are a must-have, such as posting on your main social media channels and responding to comments and messages. But the real question is, do you want to make a difference? If so, you need a proactive approach to social media, and following our methods, you can take your social media management to the next level!
