When people visit your LinkedIn profile, they make a snap judgment about you and your business. Did you know that the first thing they see is your header? Your header is a critical part of your personal and business brand, and it’s essential to make sure it sends the right message to the right people. We’ll give you tips and best practices to make your brand stand out on LinkedIn.
Keep it Short and Sweet
Your LinkedIn header should be concise and engaging. You only have 120 characters to make a great first impression, so make each character count. Avoid buzzwords and cliches that everyone else is using. Instead, think about what makes you or your business unique and highlight that in your header. For example, instead of “Experienced Marketing Professional,” try “Marketing Strategist with a Passion for Innovation.”
Showcase Your Skills
Your LinkedIn header is an excellent opportunity to showcase your skills and expertise. Use keywords that reflect your skills and experience and your industry. For example, if you’re a software engineer, include words like “Software Development,” “Java,” or “Python.” Including relevant keywords in your header will make your profile more discoverable and increase the chances of your profile getting viewed.
Highlight Your Achievements
Your LinkedIn profile is a digital resume that shows off your professional accomplishments. Use your header to highlight your most significant achievements and accomplishments. For example, you could include “Award-winning Sales Leader” or “Launched a Successful Startup with Over $1M in Funding.” Highlighting your achievements in your header will give viewers a quick snapshot of your accomplishments and skills.
Personalize Your Header
Custom LinkedIn Profile Banners
Get the perfect banner that represents your industry, personality and interests.Your LinkedIn header should reflect your personality and values. Consider what you stand for and what your business stands for, and incorporate that into your header. For example, if you’re a sustainability advocate, you could include words like “Sustainable Business Development” or “Eco-Friendly Solutions.” Personalizing your header will help you stand out from the crowd and attract the right audience.
Test and Iterate
Your LinkedIn header isn’t set in stone – you can always change it. Use analytics to track your profile’s performance and adjust your header accordingly. Test different headlines to see which ones resonate best with your audience, and iterate from there. Your LinkedIn profile is never finished, so don’t be afraid to experiment and try new things.
Your LinkedIn profile is one of the most critical assets in your digital toolkit. Your profile header is the first thing people see, and it can make or break their impression of you and your business. Following these tips and best practices, you can create a compelling and engaging header that reflects your personality and values and makes a great first impression. Remember to keep it short and sweet, showcase your skills and achievements, personalize your header, and test and iterate over time to see what works best for you. With these tips, you can make your LinkedIn profile stand out and attract the right audience for you and your business.
